Scope

TASTE needed a refined yet bold brand identity to launch their culinary networking event series — a curated space where high-end food brands meet with top-tier distributors, retailers, and tastemakers. The brand had to feel elevated and exclusive while still inviting a sense of community, curiosity, and connection.

Process

I crafted a visual world that reflects the sophistication of the culinary industry with the energy of a creative studio. The identity leans into editorial design, bold typography, and a warm, moody color palette inspired by rich ingredients and sensory experiences. The brand book I built served as a foundation for event collateral, partner materials, and digital touchpoints — all designed to spark conversation and leave a lasting impression.

Outcome

The result is a confident, high-design identity. From the visual language to the strategic tone of voice, every element reinforces TASTE’s mission: to bring together the best in food through meaningful, beautifully branded connection. The system is flexible, elegant, and built to grow with the series as it scales.