Scope

Led the creative development and execution of multi-channel campaigns for luxury hospitality brands across Europe and Mexico. Resorts included TUI Blue Rocador in Mallorca, Schladming in Austria, Castelfalfi in Tuscany, and a new Rosewood Mandarina Resort in the Najarit region of coastal Mexico. Projects spanned photo and video production logistics, brand storytelling, and high-end experiential design for photo and video capture.

Process

Conducted brand research in hand with client creative teams, competitive analysis, and audience research to inform production looks. Directed visual identity, campaign concepts, and content strategy with digital and PR use cases in mind. Coordinated with photo and video teams from across the world to fly in, align with the campaign, and stay on schedule to capture and develop work within the allotted schedule. Presented design rationale in preproduction, secured buy-in from stakeholders, and iterated based on live feedback.

Solution

Wearing multiple hats as both a Producer and Art Director, I led production teams to deliver compelling, high-touch brand campaigns that elevated the identity of resorts, working around construction or other production roadblocks, coordinating with resort staff to feature standout amenities, all in an effort to curate a unique campaign to ultimately drive bookings.

Content has been published across Condé Nast and Delta Inflight entertainment.