Scope

As a Production Designer for Ram’s “Yellowstone Ready” commercial, my role was to help craft a visual narrative that seamlessly integrated the rugged authenticity of the Yellowstone universe with the robust capabilities of RAM trucks. The commercial aimed to emphasize the alignment between the brand’s identity and the show’s themes of resilience and western spirit.

Process

Location Scouting and Set Design: I worked closely with producers team to identify and select sites that embodied the rugged terrain and natural beauty characteristic of the Yellowstone setting. We landed on Tejon Ranch just outside of Los Angeles. It was diverse enough for us to capture each setup.

Integration with Existing Content: Given the commercial’s connection to the “Yellowstone” series, I worked with the show’s art department to align the visual elements, ensuring consistency in design and atmosphere. This included matching architectural styles, color palettes, and props to maintain a cohesive look and feel.

Outcome

The commercial successfully conveyed the synergy between Ram trucks and the “Yellowstone” ethos, reinforcing the brand’s image as a symbol of strength and reliability in challenging environments. The authentic and immersive settings contributed to a compelling narrative that resonated with both Ram enthusiasts and fans of the series, enhancing brand recognition and emotional engagement.