Scope

As an Art Director for an SPF beauty product startup, I designed everything from marketing materials to packaging. To do so, I established a cohesive visual identity that could be consistently applied across all touch points. My responsibilities included defining the brand’s aesthetic, creating reusable components, and ensuring scalability for future applications through development of a cohesive design system.

Process

Brand discovery sessions and market research informed the design direction. I created reusable assets like typography, color palettes, and iconography, along with marketing collateral such as photoshoot assets, social media designs, and materials for collaborations. Feedback was integrated to refine the system.

Solution

The final work included brand guidelines, templates for print and digital use, packaging design, and social media curation for a number of months. I directed marketing collateral like polished photoshoots and web assets to ensure the system supported brand growth and consistency, even after my contract came to an end.