Scope

In 2023, while in house at Dow Jones, IBM tasked our team with producing a high-level Security Summit designed to convene leaders across technology, cybersecurity, and AI. The brief was to create an environment that matched the weight of the conversations: forward-thinking, meticulously executed, and reflective of IBM’s commitment to innovation and digital safety.

Process

The summit required an experience that felt sophisticated yet intentional. We developed the full program flow, shaping keynote environments, fireside chat settings, and breakout spaces that supported discussions with IBM executives, government officials, and top-tier tech leadership.

From there, I oversaw the creative direction of the venue transformation—mapping lighting, sound, and spatial design to create a cohesive arc throughout the day. We curated a sensory palette tailored to the event: warm, precise lighting; subtle sound design; and signature cocktails crafted to extend the brand’s narrative beyond the stage.

Solution

The result was a fully integrated summit experience inside the Conrad New York Downtown, transformed into a thoughtful, high-touch environment that elevated the content and connected the audience to IBM’s vision for the future of secure AI. The programming flowed seamlessly across spaces, each designed to support meaningful dialogue and maintain a polished, executive-level atmosphere.