Scope

Graza, a cult-favorite DTC olive oil brand, hoped to inject bold personality into their marketing while educating new customers on what makes their product different – fresh, single-origin olive oil in an unapologetically fun (squeeze) bottle. The creative challenge was to balance substance and style, waterfalling their existing brand across out-of-home and furthering their no-BS voice.

Process

Starting with brand immersion and audience insights, I developed a playful campaign centered around squeezable language and vibrant visuals. Taglines like “Squeeze it like you mean it” and “Pass the squeeze” were paired with expressive typography, bold color blocking, and deliciously simple photography to let the product (and its joy) shine.

Outcome

The result is a flexible, attention-grabbing campaign that feels as fresh as the olive oil it celebrates. Every element, from copy to layout, reinforces Graza’s unique voice and makes a strong case for squeezing more joy into everyday cooking.