Scope

Graza, a cult-favorite DTC olive oil brand, approached this campaign with a clear mission: inject bold personality into their marketing while educating new customers on what makes their product different – fresh, single-origin olive oil in an unapologetically fun squeezy bottle. The creative challenge was to balance substance and style, developing a visual and verbal system that could scale across out-of-home while staying true to Graza’s playful, no-BS brand voice.

Process

Starting with brand immersion and audience insights, I developed a playful campaign centered around squeezable language and vibrant visuals. Taglines like “Squeeze it like you mean it” and “Pass the squeeze” were paired with expressive typography, bold color blocking, and deliciously simple photography to let the product (and its joy) shine.

Outcome

The result is a flexible, attention-grabbing campaign that feels as fresh as the olive oil it celebrates. Every element—from copy to layout—reinforces Graza’s unique voice and makes a strong case for squeezing more joy into everyday cooking.