Scope

Designed a retro-inspired beer can label for a country musician’s single release, inspired by 1970s beer cans. This small-batch brew, created with a local brewery, blended music and craft beer culture.

Process

Research focused on 1970s beer can designs, including typography and colors. I designed mood boards and rough drafts for feedback from the musician and brewery to inform the final design.

Solution

The label featured warm tones, retro fonts, and musical motifs, capturing the vintage feel. It stood out as a collectible, celebrating the single release and collaboration.