Scope

As a Production Designer for Apple's holiday campaign in 2024, I was responsible for crafting a visual world that amplified the emotional impact of the product.

Process

Our team designed a warm, lived-in home environment that felt authentic and intimate, something that could reflect years of shared family memories. Our goal was to evoke nostalgia while grounding the story in a space that felt personal and real. Every element—from family photos and holiday decorations to the daughter’s new guitar, was carefully chosen to enhance the emotional arc of the commercial and hint at a deeper backstory without words.

Outcome

A beautiful, heartfelt commercial for a very smart product.